About
Welcome to Cherubim Fruits
Cherubim Fruits (SMC-Private) Limited is a trusted supplier of premium-quality fresh fruits, dry fruits, nuts, and Himalayan Shilajit, dedicated to delivering nature's finest produce from Pakistan to international markets or supermarkets.
Through direct partnerships with experienced farmers and a commitment to quality, freshness, and reliability, we ensure that every product meets the highest standards. Our focus on excellence, sustainable sourcing, and customer satisfaction enables us to build lasting relationships while showcasing the rich agricultural heritage of Pakistan.
Meet the People Behind Cherubim
Asma Rasheed
Chief Executive Officer
A visionary entrepreneur dedicated to promoting Pakistan’s rich agricultural heritage in the international marketplace. Under her leadership, Cherubim Fruits is building a trusted global supply of premium fresh fruits, dried fruits, and nuts delivered directly to consumers and businesses worldwide. Her mission centers on quality, food safety, sustainability, and customer satisfaction, while empowering local growers and strengthening Pakistan’s export potential.
Rasheed Khan
Director, Operations
Oversees Cherubim Fruits’ day-to-day operations, from procurement and processing to packaging, storage, and distribution. He leads operational teams, implements quality assurance and food safety standards, and optimizes supply chain and logistics processes to keep the company compliant, efficient, and growing.
Our Strengths
Direct Farm Sourcing
A trusted supplier network with experienced growers across Pakistan's best regions.
Reliable Export Support
Competitive pricing and reliable logistics for both domestic and international markets.
Fresh & Premium Produce
Every batch graded and inspected for quality, with flexible order quantities.
Modern Packaging
Freshness-preserving packaging and timely, reliable nationwide delivery.
Our Vision
To be a globally trusted brand delivering Pakistan’s finest fruits with excellence, quality, and integrity.
Our Mission
01
Deliver premium-quality fresh fruits, dry fruits, nuts, and Shilajit to customers across local and international markets.
02
Support sustainable farming and build trusted partnerships with local growers across Pakistan.
03
Ensure customer satisfaction through consistent quality, freshness, and reliable nationwide delivery.
Our Values
Integrity
We conduct business with honesty and transparency in all our dealings with farmers, suppliers, and customers.
Continuous Improvement
We are committed to continuously improving our sourcing, packaging, and logistics to deliver better products.
Sustainability
We support responsible farming practices and environmental care across our entire supply chain.
Our Process
Every order follows the same nine-step path, from selecting the right farm to placing the box on your doorstep.
01
Farm Selection
02
Harvesting
03
Sorting & Grading
04
Quality Inspection
05
Cleaning & Packaging
06
Cold Storage
07
Transportation
08
Wholesale & Export
09
Customer Delivery
Quality is Our Promise
Every product supplied by Cherubim Fruits undergoes strict quality inspection before reaching our customers. We hold ourselves to the highest standards across every stage of the supply chain from farm selection to your doorstep.
Freshness
Every product at peak quality, season-guaranteed
Food Safety
Strict handling and hygiene standards throughout
Premium Packaging
Freshness-preserving on every single order
International Export Standards
Aligned with global quality benchmarks
Reliable Delivery
Timely, trackable delivery nationwide
Customer Satisfaction
Every order, every time, no exceptions
Partner With Cherubim Fruits
We are always looking to expand our grower network, distribution partnerships, and export relationships. If you are a farmer, trader, exporter, or distributor and would like to work with us, we would love to hear from you.